Banana Marketing: SEO packagesThe right SEOinvestment is the oneyour market demands.
Two businesses can both need SEO and need completely different levels of it. Our monthly SEO packages are scoped around your competition, your website’s condition, the search opportunity, the content required and what you want organic search to achieve, not around a fixed number of keywords.
SEO from $750/month · advanced programmes custom-scoped
Why SEO packages differ
SEO can’t be priced by counting things.
Package menus that sell a number of keywords, pages or backlinks make SEO look like a commodity. The real effort depends on where you’re starting and what you’re up against.
Not priced by
- Number of keywords
- Number of pages
- Number of backlinks
Effort depends on
- Website condition
- Competition
- Market size
- Technical complexity
- Current authority
- Content gaps
- Geographic targeting
- Search opportunity
- Growth goals
What every engagement is built around
Seven disciplines. One continuous loop.
Every level of SEO engagement runs on the same system: what changes is the depth, scale and pace at which each part is worked.
- 01
Research
Market, demand and competitors.
- 02
Technical foundation
A site search engines can crawl and trust.
- 03
Search intent
The right page for each search.
- 04
Content
Pages that deserve to answer.
- 05
Authority
Reasons for others to reference you.
- 06
Measurement
What’s changing, and why.
- ↺
Optimization
Feeding results back into the plan.
Monthly SEO packages
Three levels of SEO engagement.
- Level 01
Search Foundation
Get the fundamentals right, and build from there.
Investment
Starting from $750/month
Monthly engagement
Best suited for
- Small businesses
- New websites
- Businesses starting SEO
- Sites needing stronger fundamentals
Potential scope
- SEO setup
- Keyword research
- Search intent mapping
- Basic technical SEO
- On-page optimization
- Core page optimization
- Search Console monitoring
- Performance reporting
- Level 02
Search Growth
Expand visibility across more of the searches that matter.
Investment
Custom scope
Scoped to your market and goals
Best suited for
- Growing businesses
- Sites already receiving organic traffic
- Competing across many commercial keywords
- Sites needing continuous SEO development
Potential scope
- Advanced keyword strategy
- Technical SEO monitoring
- Content roadmap
- Content optimization
- Internal linking
- Competitor analysis
- Authority development
- Conversion-focused SEO recommendations
- Continuous performance analysis
- Level 03
Search Authority
Compete seriously for organic acquisition at scale.
Investment
Custom investment
Built as a strategic programme
Best suited for
- Competitive industries
- Larger websites
- Ecommerce
- SaaS
- Wider or multiple search markets
- Serious investment in organic acquisition
Potential scope
- Advanced technical SEO
- Topic authority development
- Large-scale content strategy
- Link authority strategy
- AI search visibility
- Content gap analysis
- Search-market expansion
- Advanced measurement
- Strategic consulting
Scope shown is indicative. Every engagement is confirmed in a proposal after we review your site and market.
Compare SEO service packages
How the levels differ.
The disciplines are the same; the depth changes. Exact scope for each engagement is confirmed in your proposal.
SEO strategy
- Search Foundation
- Core SEO plan
- Search Growth
- Ongoing growth roadmap
- Search Authority
- Strategic programme
Keyword research
- Search Foundation
- Core terms & intent
- Search Growth
- Advanced, multi-cluster
- Search Authority
- Market-wide
Technical SEO
- Search Foundation
- Fundamentals
- Search Growth
- Ongoing monitoring
- Search Authority
- Advanced, large-site
On-page SEO
- Search Foundation
- Core pages
- Search Growth
- Expanding page set
- Search Authority
- Site-wide, at scale
Content strategy
- Search Foundation
- Core page guidance
- Search Growth
- Content roadmap
- Search Authority
- Large-scale strategy
Content optimization
- Search Foundation
- Core pages
- Search Growth
- Continuous
- Search Authority
- Continuous, at scale
Internal linking
- Search Foundation
- Foundational
- Search Growth
- Structured
- Search Authority
- Topic architecture
Competitor research
- Search Foundation
- Snapshot
- Search Growth
- Ongoing analysis
- Search Authority
- Market-level
Authority building
- Search Foundation
- Foundational
- Search Growth
- Ongoing development
- Search Authority
- Link authority strategy
AI search visibility
- Search Foundation
- Not included
- Search Growth
- Considered in strategy
- Search Authority
- Included
Reporting
- Search Foundation
- Performance reporting
- Search Growth
- Continuous analysis
- Search Authority
- Advanced measurement
Strategic consulting
- Search Foundation
- Not included
- Search Growth
- Regular reviews
- Search Authority
- Strategic consulting
Our SEO process
From discovery to continuous improvement.
- 01
Discovery
Your business, customers, goals and current performance.
- 02
SEO audit
Technical health, content, authority and visibility today.
- 03
Opportunity mapping
Where demand, intent and realistic wins overlap.
- 04
Strategy
Priorities, sequence and the right level of engagement.
- 05
Implementation
Technical fixes, content, optimization and authority work.
- 06
Measurement
Visibility, qualified traffic and conversions tracked.
- 07
Continuous optimization
Results feed the next round of decisions.
What can SEO include?
The specialist services inside an SEO programme.
Depending on the level and your market, an SEO engagement can draw on any of these, and each is also available on its own.
SEO services
The full overview of how we approach SEO.
Local SEO
Visibility in map packs and local searches.
Link building
Earning authority from relevant sites.
AI search visibility
Clarity for answer-driven search.
Technical SEO audit
A one-time diagnosis of foundations.
SEO content writing
Research-led content built on intent.
Local vs broader SEO
One package doesn’t fit every business.
Local businesses
SEO focus: Map pack, local intent and service-area pages
Scope: Often a focused engagement, sometimes Local SEO alone.
Multi-location businesses
SEO focus: Location pages at scale, consistent listings
Scope: Scope grows with the number of locations and markets.
National businesses
SEO focus: Competitive commercial keywords nationally
Scope: Usually needs ongoing content and authority work.
Ecommerce
SEO focus: Category and product discovery, technical scale
Scope: Large catalogs raise technical and content demands.
SaaS
SEO focus: Problem, comparison and use-case searches
Scope: Content and topic authority tend to lead.
B2B / professional services
SEO focus: High-value, lower-volume commercial intent
Scope: Fewer keywords, higher stakes per page.
SEO + AI search
Search now includes answers, not just links.
Modern search strategy increasingly spans traditional results, AI-assisted search and answer engines. The same foundations help across all of them, though no one can guarantee inclusion in ChatGPT or other AI-generated answers.
- Traditional search
- AI-assisted search
- Answer engines
- Structured information
- Entity clarity
- Topic authority
What affects SEO services cost
Nine things that shape the investment.
- 01
Website size
More pages, more to optimize and monitor.
- 02
Technical health
Problems to fix before growth can compound.
- 03
Competition
How strong the sites you’re competing with are.
- 04
Number of markets
Locations, regions or countries targeted.
- 05
Content requirements
How much new or improved content is needed.
- 06
Existing authority
How much your site is already trusted.
- 07
Current organic performance
Where you’re starting from.
- 08
Implementation complexity
Platform, approvals and development access.
- 09
Internal resources
What your team can take on themselves.
How SEO performance is measured
Rankings are a signal. Not the goal.
Ranking positions move daily and vary by location and device. We track them: alongside the measures that show whether SEO is creating value.
- Organic visibility
- Search impressions
- Qualified organic traffic
- Keyword & topic movement
- Conversions
- Landing-page performance
- Technical improvements
- Organic revenue, where measurable
Not sure which package?
Let the evidence choose the level.
You don’t need to pick a package before talking to us. We can assess your situation first, then recommend the level of SEO investment that fits, including whether a smaller starting engagement makes more sense.
We assess first
- 01Website
- 02Competition
- 03Search opportunity
- 04Technical condition
- 05Existing visibility
- 06Business goals
Why Banana Marketing
Professional SEO packages built on strategy, not deliverable counts.
- 01
Strategy before deliverables
What to do is decided before how much.
- 02
Search intent before vanity rankings
Visibility for searches that bring customers.
- 03
Technical + content + authority
All three worked together, at every level.
- 04
Transparent scope
You see exactly what each level includes.
- 05
Continuous optimization
Every month informs the next.
- 06
Business-aligned KPIs
Measured on outcomes, not activity.
- 07
Scalable engagement
Start where it makes sense; grow when it’s working.
SEO pricing
A clear starting point. Scoped beyond it.
Our SEO packages pricing starts with Search Foundation at $750/month. More advanced programmes are scoped individually, because the right investment depends on the market you’re competing in.
Advanced programmes are scoped by
- Market competition
- Website complexity
- Content requirements
- Authority requirements
- Number of locations / markets
- Business goals
SEO services · Search Foundation
Starting from$750/month
Starting investment
- Search GrowthCustom scope
- Search AuthorityCustom investment
Related services
Explore the SEO ecosystem.
- SEOHow we approach SEO overall.
- Local SEOFocused local visibility.
- Link BuildingAuthority from relevant sites.
- AI Search VisibilityVisibility in answer-driven search.
- Technical SEO AuditA one-time diagnosis to start.
- SEO Content WritingContent built on search intent.
- Digital Marketing PackagesSEO within a multi-channel plan.
- PricingAll service starting prices.
SEO package questions
Questions about SEO packages.
01How much do SEO packages cost?
Our SEO packages start with Search Foundation from $750 per month. Search Growth and Search Authority are scoped individually, based on competition, website complexity, content and authority requirements, the number of markets and your goals.
02What is included in an SEO package?
Every level covers research, technical foundations, search intent, content, authority, measurement and optimization, at different depths. Search Foundation focuses on setup, keyword research, intent mapping, technical basics, on-page optimization and reporting; higher levels add content roadmaps, competitor analysis, authority development, AI search visibility and strategic consulting. Exact scope is confirmed in your proposal.
03Which SEO package is right for my business?
It depends on your competition, website condition, search opportunity and goals. New or smaller sites often start with Search Foundation; growing businesses competing across many terms tend to need Search Growth; competitive markets, larger sites, ecommerce and SaaS often need Search Authority. We can assess your situation and recommend a level.
04How long does SEO take?
SEO compounds over time. Technical fixes and on-page improvements can show early signals, but meaningful growth in competitive markets usually takes months of consistent work. Timelines depend on your starting point, competition and how much is implemented, so we don’t promise fixed dates.
05Do SEO packages include content?
Content work is part of every level, from core page guidance in Search Foundation to content roadmaps and large-scale content strategy at higher levels. Additional content production can also be scoped separately; SEO content writing starts from $150 per asset.
06Is link building included?
Authority building is part of every engagement, at increasing depth, from foundational work to a dedicated link authority strategy in Search Authority. The amount of link building depends on your competition and is defined in your scope.
07Is Local SEO priced differently?
Yes. Local SEO is available as a focused service starting from $500 per month, covering map pack visibility, local landing pages, citations and reviews. Multi-location or broader programmes are scoped based on the number of locations and markets.
08Can I start with a smaller SEO engagement?
Yes. Search Foundation is designed as a starting point, and the engagement can scale as results justify it. For some sites, a one-time technical SEO audit, starting from $750, is a sensible first step before any monthly engagement.
09Do you guarantee first-page rankings?
No. Rankings depend on search engine algorithms, competition and many factors no agency controls, and guarantees are a warning sign. What we commit to is a clear strategy, transparent scope, consistent work and honest reporting on what’s changing.
10How do you measure SEO performance?
We look at organic visibility, search impressions, qualified organic traffic, keyword and topic movement, conversions, landing-page performance, technical improvements and organic revenue where it can be measured. Rankings are tracked, but they’re never the only measure.
Find the right level