Banana Marketing: digital marketing packagesEvery channel.One growthstrategy.
SEO with one supplier, ads with another, social with a freelancer and content with whoever has time, and no one connecting the dots. Our digital marketing packages bring the channels you need under one strategy, one data set and one team, scoped to where your business is now and where it’s going next.
Why packages exist
Four suppliers. Four strategies. No system.
Most businesses buy online marketing one service at a time. Each channel gets its own supplier, its own goals and its own report, so nobody owns the whole journey, and the gaps between channels are where budget and opportunity leak away.
Bought separately
- SEOAgency AOwn goalsOwn dataOwn message
- Paid adsFreelancer BOwn goalsOwn dataOwn message
- SocialIn-houseOwn goalsOwn dataOwn message
- ContentWriter COwn goalsOwn dataOwn message
One coordinated strategy
- One strategy and set of priorities
- Shared data and attribution
- Consistent messaging across channels
- No duplicated or competing effort
Three growth stages
Packages built around where you are.
Each package solves a different growth problem, not the same one with more deliverables.
- 01Build the base
Foundation
- Small businesses
- Early-stage brands
- First digital foundations
The problem it solves
You need to be found, look credible and stay visible, but you don’t yet have a consistent digital presence or a way to measure it.
Included
- Foundational SEO
- Social media management
- Content planning
- Website & conversion recommendations
- Performance reporting
How the channels work together
SEO and content planning build long-term visibility, while social keeps the brand present and active. Reporting shows what’s gaining traction so the next investment is an informed one.
A professional, measurable digital foundation that’s ready to scale.
Discuss FoundationCustom scope: investment based on the channels selected.
Typical building blocks
- SEOfrom $750/mo
- Social mediafrom $300/mo
- 02Accelerate acquisition
Momentum
- Growing businesses
- Brands with existing traffic
- Ready for stronger acquisition
The problem it solves
You have traction, but growth is uneven: organic is slow to compound, paid is either missing or unmeasured, and channels don’t reinforce each other.
Included
- Ongoing SEO
- Paid media management
- Social media
- Content marketing
- Conversion tracking
- Monthly growth reporting
- Strategic optimisation
How the channels work together
Paid media captures demand now while SEO and content build demand that compounds. Search data informs content, content fuels social and ads, and shared conversion tracking shows which channel deserves the next budget.
Coordinated acquisition with clear data on what drives growth.
Discuss MomentumCustom scope: investment based on the channels selected.
Typical building blocks
- SEOfrom $750/mo
- Google Ads managementfrom $400/mo + ad spend
- Social mediafrom $300/mo
- SEO contentfrom $150/asset
- 03Integrate and compound
Scale
- Established businesses
- Ecommerce & SaaS
- Multi-channel programmes
The problem it solves
Multiple channels, markets or products need to work as one system, with deeper strategy, faster creative and analytics that hold it all together.
Included
- Advanced SEO
- Paid search
- Paid social
- Content strategy
- Email marketing
- Conversion optimisation
- Creative support
- Marketing consulting
- Advanced analytics & reporting
How the channels work together
A single growth strategy directs every channel: acquisition through search and paid social, nurture and retention through email, conversion through continuous optimisation, with creative and analytics shared across all of it.
An integrated growth engagement run like an extension of your team.
Discuss ScaleCustom scope: investment based on the channels selected.
Typical building blocks
- SEOfrom $750/mo
- Paid socialfrom $400/mo + ad spend
- Email & nurturefrom $500/mo
- Audit & consultingfrom $997 one-time
Building-block figures are individual service starting prices. Advertising spend and third-party costs are separate.
View Individual Service PricingCompare packages
See the difference at a glance.
| Area | Foundation | Momentum | Scale |
|---|---|---|---|
| Strategy | FoundationGrowth plan | MomentumStrategy & monthly priorities | ScaleIntegrated, multi-channel strategy |
| SEO | FoundationFoundational SEO | MomentumOngoing SEO | ScaleAdvanced SEO |
| Paid media | FoundationOptional add-on | MomentumPaid media management | ScalePaid search + paid social |
| Social | FoundationSocial media management | MomentumSocial media | ScaleOrganic + paid social |
| Content | FoundationContent planning | MomentumContent marketing | ScaleContent strategy & production |
| FoundationOptional add-on | MomentumOptional add-on | ScaleEmail marketing & automation | |
| Creative | FoundationOptional add-on | MomentumChannel creative | ScaleDedicated creative support |
| Analytics | FoundationPerformance reporting | MomentumConversion tracking & growth reporting | ScaleAdvanced analytics & reporting |
| Consulting | FoundationNot included | MomentumStrategic guidance | ScaleMarketing consulting |
| Optimisation | FoundationWebsite & conversion recommendations | MomentumStrategic optimisation | ScaleConversion optimisation |
Core Ongoing AdvancedOptional add-ons can be included in any package.
Build your own growth mix
Not every business fits a package.
If none of these fits, we’ll design the mix around you. The right combination depends on six things, and we’ll help you weigh each one.
Marketing maturity
What already exists, and what’s working.
Budget
What you can invest, and over what period.
Business goals
Leads, sales, market share or brand.
Acquisition channels
Where your customers actually decide.
Internal resources
What your team can own in-house.
Growth priorities
What has to happen first.
How we choose the right mix
Every channel gets a job.
We don’t add channels to grow a retainer. If a channel can’t show a defined role in your growth system, it doesn’t go in the plan.
Step 01
Business audit
Current marketing, data, website and results, the honest starting point.
Step 02
Growth priorities
The commercial outcomes that matter most, in order.
Step 03
Channel selection
The channels that serve those priorities, and a clear role for each.
Step 04
Scope & KPIs
Deliverables, responsibilities and the metrics each channel is measured on.
Step 05
Execution
Coordinated delivery across channels from one plan and one team.
Step 06
Optimisation
Regular reviews that shift effort and budget toward what performs.
What can be included
Building blocks, each with a role.
- Compounding demand captureSEO
- On-demand acquisitionPPC & paid media
- Audience & communitySocial media
- Authority & educationContent marketing
- The conversion hubWeb design
- Distinctiveness & trustBranding
- Creative supplyGraphic design
- Retention & nurtureEmail marketing
- Attention & storytellingVideo editing
- Direction & prioritiesMarketing consulting
Who these packages are for
Where businesses usually start.
A guide, not a rule, the audit decides.
- Startups: usually starts with Foundation
- Growing SMEs: usually starts with Foundation or Momentum
- Ecommerce brands: usually starts with Momentum or Scale
- SaaS companies: usually starts with Momentum or Scale
- Healthcare: usually starts with Foundation or Momentum
- Education: usually starts with Momentum
- Professional services: usually starts with Foundation or Momentum
- Established organisations: usually starts with Scale
Not included automatically
Third-party costs, clearly separated.
Our fees cover strategy, management and delivery. Costs paid to other providers are separate unless your proposal states otherwise, so you always know where every dollar goes.
Advertising spend
Paid directly to Google, Meta and other platforms.
Paid tools & software
Subscriptions for SEO, email, scheduling or analytics platforms.
Hosting
Unless website maintenance & hosting is part of your scope.
Third-party licences
Plugins, themes, fonts, stock imagery and music.
Influencer fees
Creator and partnership costs agreed with third parties.
Production expenses
Photo and video shoots, printing and physical materials.
External media buying
Traditional or programmatic media bought outside our managed platforms.
Why Banana Marketing
Integrated growth, not bundled services.
- 01
One strategy across channels
Every channel works toward the same priorities.
- 02
Shared data
One view of performance instead of competing reports.
- 03
Consistent messaging
The same story in search, ads, social and inbox.
- 04
Coordinated execution
Launches, campaigns and content planned together.
- 05
Clear KPIs
Each channel measured on its role in the system.
- 06
Flexible scaling
Add or shift channels as results and budgets change.
- 07
Strategy before channels
We decide what’s needed before deciding what’s included.
Related
Explore the building blocks.
- PricingIndividual service starting prices.
- SEOCompounding organic growth.
- PPCOn-demand acquisition.
- Social MediaAudience and community.
- Content MarketingAuthority that compounds.
- Web DesignThe conversion hub.
- BrandingDistinctiveness and trust.
- Email MarketingRetention and nurture.
- Marketing ConsultingDirection and priorities.
- SEO PackagesSEO-only programmes by ambition.
Package questions
Questions about packages.
01What is included in a digital marketing package?
It depends on the package and your goals. Foundation typically combines foundational SEO, social media management, content planning and reporting; Momentum adds paid media, content marketing and conversion tracking; Scale integrates advanced SEO, paid search and social, email, creative, consulting and advanced analytics. The final scope is agreed after an audit.
02How much do digital marketing packages cost?
Packages are custom-scoped, because the investment depends on which channels are included and the level of each. Individual services have published starting prices (for example SEO from $750/month, social media management from $300/month and Google Ads management from $400/month plus ad spend) which give a useful planning baseline.
03Can I choose which services are included?
Yes. The packages are starting frameworks, not fixed bundles. We’ll recommend a mix based on your goals and data, and you decide what goes in.
04Which digital marketing package is right for my business?
Foundation suits businesses building a professional digital presence; Momentum suits businesses with traction that are ready to accelerate acquisition; Scale suits established businesses running multi-channel growth. A short audit of your current marketing usually makes the right starting point clear.
05Are advertising budgets included?
No. Paid media fees cover strategy, setup, tracking, optimisation and reporting. Advertising spend is paid directly to the platforms and is separate, unless a proposal explicitly states otherwise.
06Can I start with one service and add more later?
Yes. Many businesses start with one channel and add others as results justify it. Because everything runs from one strategy, new channels plug into existing data and messaging rather than starting from scratch.
07Do you offer custom marketing packages?
Yes: most engagements are custom in practice. The three packages show typical combinations by growth stage; we tailor the channels, scope and depth to your business.
08How are results measured?
We agree KPIs for the overall programme and for each channel’s role (such as organic visibility, cost per acquisition, conversion rate, pipeline or revenue) and report on them regularly with clear recommendations.
09What is the difference between packages and individual services?
Individual services solve a specific channel need. Packages coordinate several channels under one strategy, with shared data, consistent messaging and planning across all of them, which usually makes each channel more effective than it would be on its own.
Find your growth mix