Banana Marketing: ecommerce website designStores builtaround howpeople buy.
An online store isn’t just a website. It’s where product discovery, brand experience, conversion and customer acquisition meet. Our ecommerce website design services make it easier for customers to find the right product, trust the brand and complete a purchase, on any screen.
Projects from $12,000 · scoped to your store
Ecommerce is a customer journey
Customers don’t visit pages. They move through a store.
Good ecommerce web design treats the store as one connected commercial system. At every stage, the experience either creates clarity, or friction that sends people back to search for someone else.
01Landing
Clarity: Instantly clear what you sell and for whom
Friction: Generic hero, no obvious next step
02Navigation / search
Clarity: Categories that match how customers think
Friction: Internal jargon and buried ranges
03Collection
Clarity: Useful filters and sensible sorting
Friction: Endless scrolling with no way to narrow
04Product
Clarity: Answers the questions that decide a purchase
Friction: Missing details, weak imagery
05Decision
Clarity: Proof, comparison and reassurance
Friction: Doubt with nowhere to resolve it
06Cart
Clarity: Easy to review and edit
Friction: Surprise costs or fiddly controls
07Checkout
Clarity: Short, predictable and mobile-friendly
Friction: Long forms and unclear errors
08Post-purchase
Clarity: Confirmation, updates and a reason to return
Friction: Silence after the sale
What the store connects
- Brand
- UX
- Products
- Technology
- Conversion
- Marketing
- Growth
What it helps customers do
- Discover
- Understand
- Compare
- Trust
- Purchase
- Return
Why ecommerce websites underperform
Where online stores lose customers.
No store has all of these, but most underperforming stores have a few, and they compound as traffic grows.
- 01
Difficult navigation
Customers can’t find the range they came for.
- 02
Poor mobile experience
Desktop layouts squeezed onto phones.
- 03
Weak product discovery
The right product exists but stays hidden.
- 04
Confusing product pages
Key details missing or hard to scan.
- 05
Slow performance
Heavy pages that test patience.
- 06
Limited trust
Few signals that the store is reliable.
- 07
Complicated checkout
Too many steps, fields or surprises.
- 08
Weak hierarchy
Everything shouts, so nothing stands out.
- 09
Generic product presentation
Products shown like everyone else’s.
- 10
Poor search & filters
No way to narrow a growing catalog.
- 11
Disconnected landing pages
Campaign traffic arriving on the wrong page.
- 12
Weak tracking foundation
No reliable data on where customers drop off.
Our ecommerce process
Commerce strategy before pixels.
- 01
Business & store discovery
Products, margins, operations, customers and growth goals.
- 02
Customer journey research
How your customers search, compare and decide.
- 03
Information architecture
Categories, collections, navigation and URL structure.
- 04
UX strategy
Key journeys, page priorities and conversion paths.
- 05
Visual design
A distinctive store design system built on your brand.
- 06
Development
Fast, accessible, maintainable ecommerce website development.
- 07
Commerce integration
Payments, catalog, shipping and agreed systems connected.
- 08
Testing
Journeys, devices, checkout and tracking tested end to end.
- 09
Launch
A controlled go-live with redirects and monitoring in place.
- 10
Optimization roadmap
What to measure, test and improve next.
Ecommerce design services
Ecommerce website design services, scoped to your store.
Every project is scoped to what your store needs, not every service is part of every build.
Strategy & UX
- Ecommerce UX strategy
- Navigation & product discovery
- Mobile commerce design
- Analytics & tracking recommendations
Design
- Custom store design
- Product page design
- Collection / category design
- Cart experience
- Checkout UX
- Conversion-focused landing pages
Build & evolve
- Ecommerce development
- Ecommerce SEO foundations
- Store redesign
- Migration support, where appropriate
Product discovery
Help customers find the right product, fast.
If customers can’t find a product, they can’t buy it. Discovery is where ecommerce UX design earns its keep, and it matters more with every product you add.
- 01
Navigation
Menus organized around how customers shop.
- 02
Categories
Clear, non-overlapping groupings.
- 03
Search
Forgiving search that understands real queries.
- 04
Filters
The attributes that actually decide a purchase.
- 05
Sorting
Useful orders, not just newest and price.
- 06
Recommendations
Relevant alternatives and complements.
- 07
Collections
Curated routes into the range.
- 08
Merchandising hierarchy
Priority products given priority space.
As the catalog grows, architecture matters more
A focused range
Clear navigation and strong product storytelling
A growing catalog
Categories, filters and collections working together
A large catalog
Search, faceted filtering and deliberate merchandising
Product page experience
The page where the decision happens.
A product page has to answer the questions that stand between interest and purchase. Which questions matter most depends on what you sell. There’s no universal template.
- 01
Product value
Why this product, in one clear statement.
- 02
Key details
Specs, materials, sizing: scannable.
- 03
Visual information
Imagery and video that answer questions.
- 04
Pricing
Clear, with no surprises later.
- 05
Variants & options
Easy to choose and understand.
- 06
Delivery expectations
When and how it arrives.
- 07
Trust
Returns, guarantees and policies where they matter.
- 08
Reviews & proof
Real customer evidence, where available.
- 09
CTA
One unmistakable add-to-cart.
- 10
Related products
Helpful next options.
Mobile commerce
Designed for thumbs, not shrunk from desktop.
For many stores, the phone is where most browsing, and a growing share of buying, happens. Responsive design isn’t making the desktop version smaller. It’s rethinking the store around a small screen, one hand and short attention.
- 01
Thumb-friendly interaction
Key actions within easy reach.
- 02
Fast product discovery
Search and filters built for small screens.
- 03
Readable product information
Details that don’t require zooming.
- 04
Simple forms
Fewer fields, the right keyboards, autofill.
- 05
Clear CTAs
Always visible when they’re needed.
- 06
Mobile navigation
Menus that don’t bury the range.
- 07
Fast checkout
Express payment options where suitable.
- 08
Performance
Quick on real mobile connections.
Cart & checkout friction
The last steps should feel like the easiest.
Customers who reach checkout have already decided they want the product. Friction here is the most expensive kind, so we design these steps to be short, predictable and reassuring.
Cart
- Friction: Confusing cart controls
- Friction: Unexpected information
Details
- Friction: Complicated forms
- Friction: Poor mobile usability
Delivery
- Friction: Unclear delivery costs or timing
Payment
- Friction: Unclear payment options
- Friction: Weak error handling
Confirm
- Friction: Unnecessary steps along the way
Conversion-focused design
Reduce uncertainty. Remove friction.
Conversion-oriented ecommerce design isn’t about pressuring people. It’s about making confident buying decisions easy, for the customers who are a genuine fit.
What we design for
- Clear hierarchy
- Relevant CTAs
- Product confidence
- Social proof
- Page speed
- Trust
- Message clarity
- Checkout simplicity
Dark patterns we don’t use
- Fake countdown timers
- Invented low-stock warnings
- Pre-ticked add-ons
- Costs revealed at the last step
- Guilt-trip opt-outs
Brand experience
Your store shouldn’t look like everyone else’s.
Online store design built from the same template as thousands of others makes products feel interchangeable. Your brand should be felt across the whole shopping experience, not just in the logo.
Interchangeable template
Same grid, same buttons, same story as thousands of stores.
Brand expressed through
- Typography
- Art direction
- Layout
- Product storytelling
- Photography
- Messaging
- Interaction
- Packaging & story context
Ecommerce content
Products sell with words as well as images.
Store content does commercial work: it helps people choose, answers objections and gives search engines something to understand.
Homepage
Positions the brand and routes people into the range.
Collections
Introduce a range and help people narrow it.
Product descriptions
Translate features into reasons to buy.
Buying guides
Help uncertain customers choose well.
FAQs
Answer the questions that stall purchases.
Educational content
Attract and inform earlier in the journey.
Brand storytelling
Give people a reason to choose you.
Ecommerce SEO foundation
Architecture search engines can understand.
Store structure decisions made during design shape how well search engines can crawl and understand your catalog for years. We build SEO-aware foundations from the start. We can’t promise rankings, but we can avoid building in problems.
- 01
Crawlable architecture
Products and categories search engines can reach.
- 02
Product & category structure
A hierarchy that matches search demand.
- 03
Internal linking
Clear paths between related ranges.
- 04
Indexation
The right pages indexable, and the wrong ones not.
- 05
Duplicate content
Variants and filters handled deliberately.
- 06
Canonicalization
One clear version of each page.
- 07
Product structured data
Where appropriate, to clarify product details.
- 08
Page performance
Fast templates across the catalog.
- 09
Content strategy
Category and guide content with a purpose.
Performance
Speed is part of the experience.
A slow store makes every step harder: browsing, discovery, checkout and even how search engines process the site. We build for real-world speed on real devices; we don’t promise perfect scores, we engineer for fast experiences.
Speed affects
- Browsing
- Product discovery
- Mobile experience
- Checkout experience
- Search visibility
- Customer confidence
Efficient assets
Only what each page needs.
Image handling
Right-sized, modern formats, lazy-loaded where suitable.
Script control
Third-party scripts audited and contained.
Rendering strategy
Key content painted fast.
Mobile performance
Tested on mid-range phones and real networks.
Platform approach
Requirements choose the platform.
We don’t start from a preferred platform. Ecommerce web development choices should follow what your business actually needs to run, today and as it grows.
- 01
Catalog size
How many products, variants and ranges.
- 02
Operations
How orders, stock and fulfilment work.
- 03
Integrations
What the store must connect to.
- 04
Internal team
Who manages the store day to day.
- 05
Scalability
Where the business will be in a few years.
- 06
Checkout needs
Payment options, B2B rules, subscriptions.
- 07
Content requirements
How much storytelling and editorial.
- 08
International requirements
Currencies, languages and markets.
Integrations
A store is connected to everything behind it.
Most stores need to talk to other systems. Which connections are possible, and how, depends on your platform and tools, so integrations are confirmed during scoping rather than promised up front.
Your store
Connected where it adds value
Confirmed during scoping, not promised in advance
Analytics & tracking
A commercial website should tell you what’s happening.
Without usable data, you can’t see where customers drop off or which campaigns bring buyers. We plan tracking alongside the design, while being honest that no setup sees every journey perfectly.
- 01Product views
- 02Add to cart
- 03Checkout progression
- 04Purchases
Also worth tracking
- Lead actions, where applicable
- Campaign landing performance
Privacy settings, consent choices and cross-device journeys mean attribution is never complete. We design tracking to be reliable and decision-ready, not perfect.
Ecommerce + paid acquisition
Ads can’t carry a weak store forever.
Paid traffic amplifies whatever experience it lands on. A strong store makes every advertising dollar work harder; a weak one keeps raising the cost of each sale.
- Ad
- Landing experience
- Product discovery
- Product page
- Checkout
- Purchase
Ecommerce + retention
Growth doesn’t stop at checkout.
Repeat customers are often a store’s most valuable. The site should be designed to capture the relationship, and connect it to the communication that brings people back.
- 01
Email capture
Useful reasons to subscribe.
- 02
Welcome journeys
A strong first impression after sign-up.
- 03
Abandoned cart communication
Helpful reminders, where consent allows.
- 04
Post-purchase communication
Updates, care tips and next steps.
- 05
Repeat purchase
Easy reordering and relevant suggestions.
- 06
Customer segmentation
Different messages for different customers.
- ↺ Back to the store
New store vs redesign
Starting fresh, or evolving what works?
Suitable when
New ecommerce store
- Launching a new brand
- Moving sales online
- Creating a new digital commerce experience
Suitable when
Ecommerce redesign
- Current UX is outdated
- Navigation is difficult
- Mobile experience is weak
- The brand has evolved
- Store structure no longer scales
- Marketing traffic reaches weak pages
Migration considerations
Moving a store without losing what it’s earned.
Changing platform, domain or architecture puts years of search signals, data and customer habits at risk. Migration work is planned in detail before anything moves.
- 01
URL preservation
Keeping valuable URLs where possible.
- 02
Redirects
Every changed URL mapped deliberately.
- 03
SEO signals
Titles, content and structure carried across.
- 04
Product data
Products, variants and attributes migrated cleanly.
- 05
Analytics
Tracking continuity through the switch.
- 06
Content
Pages, guides and media moved and checked.
- 07
Integrations
Connected systems reconnected and tested.
- 08
Testing
Before and after launch.
Pricing
A starting investment, not a fixed quote.
Final investment depends on
- Store size
- Catalog complexity
- Number of templates
- Platform
- Custom functionality
- Custom UX
- Integrations
- Checkout requirements
- Migration requirements
- Content requirements
- Design complexity
- Technical requirements
Ecommerce website design
Starting from$12,000
One-time project
$12,000 is where ecommerce projects begin. Your proposal sets out exact scope, deliverables and investment once we understand your catalog, platform and requirements.
Why Banana Marketing
An ecommerce web design agency that thinks in revenue journeys.
- 01
Commerce strategy before visual design
Products, margins and customers come first.
- 02
UX + brand, together
Usable and unmistakably yours.
- 03
Customer journey thinking
The store designed as one connected system.
- 04
Mobile-first decisions
Designed for the screen most customers use.
- 05
SEO-aware architecture
Foundations search engines can understand.
- 06
Paid-media alignment
Pages ready for the traffic you pay for.
- 07
Conversion clarity
Uncertainty reduced, never manipulated.
- 08
Growth ecosystem thinking
Connected to SEO, ads, email and content.
- 09
Scalable design systems
Components that grow with the catalog.
Related services
Where your store connects.
- Web DesignThe full web design approach.
- Landing Page DesignCampaign pages for product launches.
- Website RedesignRebuilding without losing what works.
- Website Maintenance & HostingHosting, updates and small changes.
- SEOOrganic visibility for your catalog.
- Technical SEO AuditCrawl, index and migration checks.
- Content MarketingContent that attracts and informs.
- CopywritingProduct and page copy that sells clearly.
- SEO Content WritingCategory and guide content for search.
- BrandingThe identity your store expresses.
- Graphic DesignCampaign and product visuals.
- Google AdsSearch and shopping demand capture.
- Paid SocialProduct discovery on social.
- Email MarketingRetention after the first order.
- PricingAll service starting prices.
Ecommerce questions
Questions about ecommerce website design.
01How much does an ecommerce website cost?
Our ecommerce website design projects start from $12,000. The final investment depends on store size, catalog complexity, the number of templates, platform, custom functionality, integrations, checkout and migration requirements, content and design complexity. We confirm exact scope and price in a proposal.
02What is included in ecommerce website design?
It can include discovery, customer journey research, information architecture, UX strategy, visual design, development, commerce integrations, testing, launch and an optimization roadmap: across key templates such as home, collections, product pages, cart and checkout. The exact deliverables are defined in your proposal.
03How long does an ecommerce website take to build?
It depends on scope: catalog size, number of templates, custom functionality, integrations, content readiness and any migration. We confirm a realistic timeline once requirements are clear, rather than quoting a one-size-fits-all schedule.
04Which ecommerce platform should I use?
It depends on your catalog, operations, integrations, internal team, checkout needs, content requirements, international plans and growth expectations. We recommend a platform based on those requirements rather than starting from a default.
05Can you redesign an existing online store?
Yes. We review what works and what doesn’t (navigation, product discovery, product pages, mobile experience, checkout and performance) then redesign the store while protecting what already performs, including content and search visibility.
06Do you migrate ecommerce websites?
Migration support can be included where appropriate. It involves planning URL preservation, redirects, SEO signals, product data, analytics, content and integrations, with testing before and after launch. Scope depends on the platforms and data involved.
07Is SEO included in ecommerce website design?
SEO foundations are built into the design and development: crawlable architecture, product and category structure, internal linking, indexation, canonicalization, structured data where appropriate and performance. Ongoing SEO, content and link building are separate services, and no one can guarantee rankings.
08Can you integrate payment and marketing tools?
Stores commonly connect to payment gateways, email marketing, analytics, CRM, inventory, shipping and support tools. Which integrations are possible depends on your platform and systems, so we confirm them during scoping rather than promising them in advance.
09What makes an ecommerce website convert better?
Usually a combination of clear product discovery, informative product pages, trust, speed, a strong mobile experience and a simple checkout, matched to well-targeted traffic and a good offer. Design can reduce uncertainty and friction, but we don’t guarantee specific conversion or revenue results.
10Do you provide ongoing website maintenance?
Yes. Website maintenance and hosting starts from $125 per month, covering hosting, updates, backups, security monitoring and small changes. Ongoing optimization and larger improvements can be scoped separately.
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