Banana Marketing: website redesign servicesLooking fine isn’tthe same asworking.
A website can look acceptable and still be strategically out of date: in its positioning, structure, user experience, performance, technology or search foundations. Our website redesign services start by understanding what your current site is doing well, then rebuild what’s holding it back, so the new site keeps what works and grows from a stronger foundation.
Custom quote · Scoped after a redesign assessment
A redesign is not a reskin
New colours won’t fix a structural problem.
Many website revamp services change how a site looks and leave how it works untouched. A strategic redesign reassesses the whole experience, which is why the results tend to last longer than the trend they were designed in.
Changes mainly
Visual refresh
- Colours
- Typography
- Imagery
- Surface styling
Reassesses: our approach
Strategic redesign
- Business goals
- Audience
- Messaging
- Navigation
- User experience
- Page architecture
- Conversion journeys
- Technology
- SEO
- Performance
How a strategic redesign unfolds
- Current website
- Audit
- Understand what works
- Identify friction
- Rethink structure
- Redesign experience
- Migrate carefully
- Measure
Signs you may need a redesign
When to redesign my website?
Not every older website needs replacing, sometimes targeted improvements or maintenance are enough. These signals suggest it’s worth a closer look.
- 01
The brand has moved on
The business evolved; the website didn’t.
- 02
Navigation has become difficult
Visitors struggle to find their way.
- 03
The site looks inconsistent
Years of additions in different styles.
- 04
Mobile experience is weak
Built for desktop, tolerated on phones.
- 05
Key services are hard to find
What matters most is buried.
- 06
Campaigns have nowhere to land
Marketing outgrew the site.
- 07
Content architecture is messy
Pages added without a plan.
- 08
Hard for your team to manage
Simple edits need a developer.
- 09
Performance has deteriorated
Slower with every addition.
- 10
The conversion journey is unclear
No obvious next step.
- 11
Technology limits growth
The platform blocks what you need.
- 12
Ad-hoc changes risk search visibility
Each patch adds technical risk.
What should stay?
Don’t throw away what’s already working.
Some agencies start every redesign from zero. We start by deciding what deserves to survive, because existing pages, content and search visibility can be valuable assets.
- 01
Keep
Elements performing well: protected through the redesign.
- 02
Improve
Elements with potential but poor execution.
- 03
Remove
Unnecessary complexity and outdated content.
- 04
Rebuild
Areas that need structural or technical change.
What we assess
- High-performing pages
- Search visibility
- Content
- Navigation
- User journeys
- Conversion elements
- Branding
- Technical functionality
Our redesign process
Understand first. Then redesign.
- 01
Existing website audit
A full review of how the current site works and performs.
- 02
Business & audience discovery
Goals, offers, customers and what has changed.
- 03
Analytics / performance review
What visitors actually do, and where they drop off.
- 04
Information architecture
A revised structure and sitemap built around user needs.
- 05
Content & messaging strategy
What to keep, rewrite, merge or retire.
- 06
UX design
Journeys, page hierarchy and interactions.
- 07
Visual design
Responsive designs in Figma, built on your brand.
- 08
Development / CMS rebuild
Template update or deeper rebuild, as needed.
- 09
SEO migration planning
URL mapping, redirects and on-page SEO carried across.
- 10
Tracking & QA
Analytics, conversion events, devices and forms tested.
- 11
Launch
A controlled go-live with redirects in place.
- 12
Post-launch review
Monitoring, fixes and a look at early data.
Full website audit
Every redesign starts with the current system.
You can’t improve what you don’t understand. The audit looks at the site from the perspective of visitors, your team, search engines and your business goals.
Automated scanners are useful inputs, but a redesign audit needs people to judge what the findings mean for your customers and your business.
- 01
Navigation
- 02
Page hierarchy
- 03
Mobile experience
- 04
Content
- 05
Calls to action
- 06
Conversion paths
- 07
Brand consistency
- 08
Technical performance
- 09
SEO considerations
- 10
Analytics
- 11
Existing functionality
Information architecture
Make it obvious where to go next.
A revised information architecture and sitemap reorganize the site around what visitors need and what the business prioritizes, not around the order pages were added over the years.
- Current structure
- User needs
- Business priorities
- New site architecture
What may be reorganized
- Main navigation
- Services
- Products
- Resources
- Conversion pages
- Support information
- Content hierarchy
User experience redesign
UX is how it works, not how it looks.
UX redesign is about how easily people can find, understand and act, not visual polish layered on top of the same problems.
- 01
Navigation
Clear, predictable menus.
- 02
Findability
Key content reachable fast.
- 03
Readability
Text that’s easy to scan and read.
- 04
Page hierarchy
The right things emphasized.
- 05
Mobile interaction
Designed for touch.
- 06
Forms
Shorter, clearer, forgiving.
- 07
CTAs
Obvious next steps.
- 08
Conversion journeys
Paths from interest to action.
- 09
Content organization
Grouped the way people think.
Messaging & content
A new layout can’t fix unclear words.
Redesigning the layout while keeping unclear messaging leaves the core problem in place. We evaluate the message alongside the design.
- 01
Value proposition
- 02
Hero messaging
- 03
Service descriptions
- 04
Benefits
- 05
Differentiation
- 06
Proof
- 07
CTAs
- 08
Objection handling
If existing copy works well, it doesn’t need rewriting just because the design changes.
Visual redesign
It should feel like your brand, not this year’s template.
A refreshed visual direction should express who you are now, consistently across every page, not apply whatever style is fashionable to every company.
- Typography
- Colour usage
- Layout
- Image direction
- Components
- Interaction
- Visual hierarchy
- UI systems
Design system
Build once. Reuse everywhere.
A redesign should leave behind reusable patterns, not a set of one-off pages, so the site stays consistent as it grows.
Reusable patterns
- Typography rules
- Buttons
- Forms
- Navigation
- Cards, where appropriate
- Content sections
- Spacing
- Responsive behaviour
- Interaction patterns
Consistency
Every page feels like the same brand.
Easier expansion
New sections from existing parts.
Better maintenance
Fixes applied once, everywhere.
Faster page creation
Less design time for future pages.
Responsive redesign
Rethought for phones, not scaled down.
For many sites, most visitors arrive on a phone. A redesign is the moment to reconsider every page for small screens, rather than squeezing desktop layouts into a column.
- 01
Navigation
Reachable, simple menus.
- 02
Page hierarchy
The most important content first.
- 03
CTA placement
Visible when it’s needed.
- 04
Touch targets
Comfortably sized and spaced.
- 05
Forms
Easy to complete on a phone.
- 06
Content density
Shorter blocks, clearer sections.
- 07
Image usage
Cropped and sized for mobile.
- 08
Load behaviour
Fast on real networks.
Performance
A redesign is a chance to lose the weight.
Years of additions usually leave a site heavier than it needs to be. We reconsider what loads and why, while being honest that no one can promise perfect speed scores.
- 01
Asset size
Only what each page needs.
- 02
Images
Modern formats, right-sized.
- 03
Fonts
Fewer files, faster text.
- 04
Scripts
Every tag justified.
- 05
Rendering
Key content painted first.
- 06
Third-party integrations
Audited and contained.
- 07
CMS overhead
Leaner templates and plugins, where applicable.
- 08
Page structure
Simpler markup, fewer layers.
SEO redesign risk
Redesigns can quietly undo years of search visibility.
When URLs, content, architecture or technical signals change carelessly, organic traffic can drop, sometimes significantly. A redesign won’t automatically improve rankings; handled carefully, it can protect what you’ve built and give future SEO a better foundation.
What we protect during migration
- 01Existing organic landing pages
- 02URL mapping
- 03Redirects
- 04Canonical tags
- 05Internal links
- 06Metadata
- 07Content preservation
- 08XML sitemap
- 09Indexation
- 10Structured data
- 11Crawl accessibility
An honest note
Some ranking fluctuation after any significant change is normal. Careful planning reduces the risk. It can’t eliminate it, and anyone promising zero impact isn’t being straight with you.
URL & redirect migration plan
Every old URL needs a sensible new home.
If URLs change, each one is mapped to the most relevant new destination. Redirecting everything to the homepage throws away relevance, for visitors and for search engines.
- 01
Existing URL inventory
Every page, including ones with links or traffic.
- 02
Keep / change decision
Keep URLs that work where possible.
- 03
New URL mapping
Old to the most relevant new page.
- 04
Redirect plan
Permanent redirects, no chains.
- 05
Launch
Redirects live with the new site.
- 06
Post-launch monitoring
Errors, crawl issues and indexing watched.
- /services/website-design-oldredirects to /services/web-designClosest equivalent
- /our-team-2019redirects to /aboutMerged page
- /summer-offerredirects to /offersRelevant parent
- /blog/post-nameredirects to /blog/post-nameUnchanged: kept
CMS / development rebuild
Update the templates, or rebuild the foundation?
Some redesigns only need new templates on the existing platform. Others need a deeper rebuild. We don’t force a platform migration, the right approach follows from what we find.
Option 1
Visual / template update
When the platform and code are sound, and the problems are mainly design and structure.
Option 2
Deeper development rebuild
When technical debt, editing limits or performance problems make the current foundation a constraint.
The right approach depends on
- Current platform
- Code quality
- Editing requirements
- Performance
- Future functionality
- Technical debt
Analytics & conversion tracking
Launch with measurement built in.
A redesign is the best moment to make sure important interactions can be measured, so you can see how the new site performs, and so campaigns can optimize toward real outcomes. No setup sees every journey perfectly, but reliable tracking beats guesswork.
Actions worth measuring
- Lead submissions
- Calls
- Bookings
- Purchases
- CTA clicks
- Important funnel events
Redesign for conversion clarity
Designed to improve clarity and reduce friction.
We don’t guarantee conversion-rate increases: too much depends on traffic, offer and market. What a redesign can do is remove the things that make deciding harder.
What a redesign can reduce
- Confusing paths
- Competing CTAs
- Poor page hierarchy
- Weak offer clarity
- Form friction
- Trust gaps
Redesign for paid traffic
Stop paying to send people to an outdated site.
Businesses often invest heavily in acquisition while the destination quietly underperforms. A redesign should consider the full path from campaign to conversion.
- Ad / campaign
- Message
- Landing experience
- Conversion path
Redesign for organic growth
A better foundation for future SEO.
Handled carefully, a redesign can strengthen the foundations SEO depends on, while the migration plan protects what you already have.
- 01
Better architecture
Clearer hierarchy for important pages.
- 02
Internal linking
Stronger relationships between topics.
- 03
Content hierarchy
Key content easier to find and understand.
- 04
Technical health
Cleaner templates and fewer errors.
- 05
Mobile usability
A better experience on every device.
- 06
Performance
Faster, lighter pages.
Redesign vs new website
Evolve the site, or start fresh?
Appropriate when
Website redesign
- The site has useful content and assets
- The domain already has history
- Some architecture or functionality is valuable
- The brand or business has evolved
- The experience needs significant improvement
Appropriate when
New website
- The existing technology is unsuitable
- The business model has completely changed
- The current structure has little reusable value
- A new brand or digital product is being created
It’s rarely a clean binary, the audit determines the right approach.
Redesign vs maintenance
Does it need care , or change?
Redesign
Best when deeper issues exist in:
- UX
- Structure
- Brand
- Messaging
- Conversion journey
- Technology
Maintenance
Best when the site fundamentally works and needs:
- Updates
- Support
- Security
- Backups
- Technical care
- Small changes
Ecommerce redesign
Redesigning a store means redesigning how people buy.
Store redesigns carry extra considerations, and more revenue at stake during the switch. Complex ecommerce projects are scoped individually rather than assumed within the standard redesign framework.
- 01
Product discovery
- 02
Navigation
- 03
Collections & categories
- 04
Product detail pages
- 05
Cart
- 06
Checkout
- 07
Mobile shopping
- 08
Analytics
- 09
SEO migration
Redesign deliverables
The base redesign framework.
Our redesign projects are built on this framework. The final deliverables for your site are confirmed in the project proposal.
- 01
Website audit
The current site, reviewed end to end.
- 02
Revised sitemap
The new structure, page by page.
- 03
Information architecture
Navigation and content hierarchy.
- 04
Responsive Figma design
Desktop and mobile designs for key templates.
- 05
CMS / theme rebuild
Where the project requires it.
- 06
On-page SEO setup
Titles, headings, metadata and structure.
- 07
URL migration / redirect plan
Every changed URL mapped.
- 08
Analytics implementation
Measurement configured and verified.
- 09
Conversion tracking
Key actions tracked as events.
- 10
Two revision rounds
Structured feedback on the designs.
- 11
Training
Your team shown how to manage the site.
- 12
Handover
Everything documented and transferred.
Revisions & handover
Clear feedback rounds. A site your team can run.
Design feedback is gathered in two structured revision rounds, enough to refine the work properly while keeping the project moving. Further rounds can be scoped if needed; revisions aren’t unlimited.
Round 1
Direction, structure and key pages refined.
Round 2
Details polished before build sign-off.
Training & handover
CMS / editor orientation
How to log in, edit and publish.
Content update guidance
How to keep pages current.
Component usage guidance
Which building blocks to use where.
Website management overview
Hosting, backups and who to call.
After launch
Launch day is a checkpoint, not the finish.
The weeks after a redesign launch are when issues surface, so we keep watching.
- 01QA
- 02Redirect monitoring
- 03Analytics review
- 04Technical checks
- 05Form testing
- 06Search indexing monitoring
- 07Performance observations
Website redesign cost
Priced on your website, not a package.
Your quote depends on
- Number of pages / templates
- Current technology
- Development complexity
- UX complexity
- Content requirements
- CMS requirements
- SEO migration risk
- Integrations
- Ecommerce functionality
- Tracking requirements
- Brand changes
- Custom features & interactions
Website redesign
Custom quote
Scoped after a redesign assessment
Two redesigns can differ enormously in effort. A ten-page brochure site and a large site with integrations and complex migration aren’t the same project, so we don’t publish a number that would be wrong for most of them. We review your current website first, then quote.
Why Banana Marketing
A website redesign agency that audits before it designs.
- 01
Audit before redesign
Decisions based on how the site actually performs.
- 02
Preserve what works
Pages, content and visibility protected.
- 03
UX + brand + technology
All three reconsidered together.
- 04
SEO-aware migration
URL mapping and redirects planned in detail.
- 05
Conversion journey awareness
Every page designed around a next step.
- 06
Responsive by design
Rethought for every screen.
- 07
Analytics integration
Measurement built in from launch.
- 08
Growth-focused architecture
Structure that supports campaigns and SEO.
- 09
Clear handover
Training and documentation for your team.
- 10
Long-term maintainability
A design system that’s easy to extend.
Related services
Where a redesign connects.
- Web DesignThe full web design approach.
- Ecommerce Website DesignRedesigning how people buy.
- Landing Page DesignFocused pages for campaigns.
- Website Maintenance & HostingCare after the new site launches.
- Technical SEO AuditPre- and post-migration checks.
- SEOSearch growth on the new foundation.
- CopywritingMessaging that matches the new site.
- BrandingPositioning and identity behind it.
- Graphic DesignVisual assets for the new system.
- Google AdsCampaigns with better destinations.
- Paid SocialSocial traffic that lands well.
- Marketing ConsultingStrategy before structure.
- PricingAll service starting prices.
Redesign questions
Questions about website redesign.
01What does a website redesign include?
Our base redesign framework includes a full website audit, revised information architecture and sitemap, responsive designs in Figma, a CMS or theme rebuild where needed, on-page SEO setup, a URL and redirect migration plan, analytics and conversion tracking, two revision rounds, and training and handover. Final deliverables are confirmed in your proposal.
02How much does a website redesign cost?
Website redesign is quoted individually. Cost depends on the number of pages and templates, current technology, development and UX complexity, content and CMS requirements, SEO migration risk, integrations, ecommerce functionality, tracking, brand changes and custom features. We review your current site before quoting, rather than publishing a figure that wouldn’t fit most projects.
03How do I know if I need a redesign?
Common signs include a brand that has outgrown the site, difficult navigation, a weak mobile experience, hard-to-find services, messy content, a site your team struggles to manage, deteriorating performance or technology that limits growth. Sometimes targeted improvements or maintenance are enough, an assessment helps decide.
04Will redesigning my website affect SEO?
It can. Changing URLs, content, structure or technical signals carelessly can reduce organic visibility. We plan URL mapping, redirects, metadata, internal links and content preservation to reduce that risk, but some fluctuation after significant changes is normal and no one can guarantee rankings or traffic.
05Can you redesign my website without changing the domain?
Yes. Most redesigns keep the existing domain, which preserves its history. Where URLs within the site change, they’re mapped and redirected to the most relevant new pages.
06Do you rewrite website content during a redesign?
Where needed. We review messaging and content as part of the redesign and recommend what to keep, improve, merge or remove. Copy that already works doesn’t need rewriting just because the design changes; larger rewrites can be scoped with our copywriting service.
07Can you redesign an ecommerce website?
Yes. Ecommerce redesigns involve product discovery, categories, product pages, cart, checkout, mobile shopping, analytics and SEO migration, so complex stores are scoped individually rather than assumed within the standard framework.
08Do you migrate existing URLs?
Yes. A URL and redirect migration plan is part of our redesign framework: we inventory existing URLs, keep those that work where possible, map changed URLs to the most relevant new destinations and monitor after launch. We don’t redirect everything to the homepage.
09How long does a website redesign take?
It depends on scope: site size, number of templates, content readiness, development and migration complexity, integrations and feedback timing. We confirm a realistic timeline after the assessment rather than quoting a generic one.
10What happens after the redesigned website launches?
We carry out QA, monitor redirects and indexing, review analytics, test forms and check performance in the period after launch. For ongoing care (hosting, updates, backups, security and small changes) our website maintenance service can take over.
Start with an assessment