Banana Marketing: website maintenance servicesLaunch wasthe beginning.Care is what follows.
Your website keeps working long after the launch party, and so does everything around it: software, browsers, security risks, integrations and traffic. Our website maintenance services keep the digital asset your marketing depends on monitored, protected, backed up and supported, so it never becomes another operational problem for your team.
Starting from $125/month · Monthly retainer
After launch
A website doesn’t stop changing when it goes live.
Even when nothing on the page changes, the environment around it does. Small unresolved issues (an outdated component here, an expiring certificate there) can quietly compound into bigger ones.
- 01
Software updates
Platforms, frameworks and components keep releasing fixes.
- 02
Browser changes
New versions can affect layouts and features.
- 03
Security risks
New vulnerabilities are discovered over time.
- 04
Content changes
Pages, offers and details need updating.
- 05
Traffic
Campaigns and growth change the load on the site.
- 06
Integrations
Third-party tools update their own systems.
- 07
Hosting environments
Server software and resources evolve.
- 08
Business requirements
What the website needs to do keeps moving.
The goal of maintenance isn’t constant redesign. It’s keeping the experience you already have reliable, secure and healthy.
- Monitor
- Protect
- Maintain
- Back up
- Support
- Optimize
Without maintenance
What can quietly go wrong.
Maintenance can’t prevent every possible failure. Nothing can. But it makes many common problems less likely, easier to spot and faster to recover from.
- 01
Broken functionality
Features that stop working after a change elsewhere.
- 02
Expired certificates
Browser warnings that turn visitors away.
- 03
Outdated software
Components left behind on old versions.
- 04
Security vulnerabilities
Known weaknesses that remain unpatched.
- 05
Failed forms
Inquiries that never arrive, often unnoticed.
- 06
Missing backups
No recent copy when one is needed.
- 07
Slow pages
Gradual performance regressions.
- 08
Integration failures
Connected tools that silently disconnect.
- 09
Broken links
Dead ends for visitors and search engines.
- 10
Layout issues after updates
Changes that shift how pages display.
- 11
Hosting resource problems
Storage or capacity reaching its limits.
- 12
Unexpected downtime
The site unavailable when people need it.
Our website care plan
A website care plan that runs in the background.
- 01
Monitor
Availability, errors and health signals watched continuously.
- 02
Maintain
Updates reviewed and applied where applicable to your stack.
- 03
Protect
Security monitoring, patching and malware scanning.
- 04
Back up
Nightly versioned backups, ready for restoration.
- 05
Review
A regular look at health, performance and risks.
- 06
Support
Help when something needs attention, plus small edits.
- 07
Improve
Recommendations that keep the site fit for purpose.
- ↺ Then the cycle continues
Website maintenance services
Everything that keeps the site healthy.
Depending on your website stack and selected maintenance scope, care can include:
Hosting & delivery
- Managed hosting
- Storage management
- SSL management
- CDN & caching support
Monitoring & protection
- Uptime monitoring
- Security monitoring
- Malware monitoring & scanning
- Security patching
Updates & backups
- Platform / framework updates
- CMS updates, where applicable
- Plugin & theme updates, where applicable
- Versioned backups
Care & support
- Website health reviews
- Small content & website edits
- Technical support
- Monthly health reporting
Managed hosting
Hosting and maintenance, managed as one.
Buying hosting gives you a place for the website to live. Managed hosting means someone is actively looking after that environment: configuring it, watching it and keeping it aligned with what the site needs.
Simply buying hosting
- Space on a server
- You configure it
- You notice problems
- You arrange backups
- You handle renewals and certificates
A managed environment
- Configured for your site
- Resources monitored
- Issues investigated proactively
- Backup strategy in place
- Certificates and caching looked after
What we look after
- Hosting configuration
- Storage
- SSL
- Caching
- CDN
- Resource monitoring
- Backup strategy
- Environment health
Uptime & health monitoring
Know sooner. Respond faster.
No website can promise it will never go down. Monitoring exists so that when something does go wrong, it’s noticed quickly, often before customers report it, and handled through a clear process.
Monitoring helps detect
Unavailability
The site or key pages stop responding.
Errors
Server or application errors appear.
Technical issues
Components or integrations misbehave.
Abnormal behaviour
Unusual patterns worth investigating.
Then
- Detect
- Alert
- Investigate
- Respond
- Report
Website security
Reduce avoidable risk. Be ready to recover.
Security is about good technical hygiene and preparation, not promises. We focus on reducing avoidable risk and making sure recovery measures are in place.
- 01
Security monitoring
Watching for signs of compromise.
- 02
Software patching
Known vulnerabilities addressed.
- 03
Malware scanning
Regular checks for malicious code.
- 04
Access hygiene
Recommendations on accounts and permissions.
- 05
SSL
Encrypted connections kept valid.
- 06
Updates
Components kept current where applicable.
- 07
Backup readiness
Clean recovery points if needed.
An honest note
No responsible provider can promise that a website will never face a security incident. What maintenance can do is lower the likelihood, shorten detection time and make recovery possible.
Backups & recovery
One backup isn’t a recovery plan.
If the only backup was taken after a problem started, it may contain the problem. Nightly versioned backups create multiple recovery points, so there’s a clean version to return to.
- Mon
- Tue
- Wed
- Thu
- Fri
- Sat
- Sun
Automated schedule
Nightly backups without anyone remembering to run them.
Versioned copies
Several points in time, not just the latest.
Restoration readiness
Backups that can actually be restored when needed.
Retention
How long versions are kept depends on your plan and infrastructure, confirmed in your agreement.
Updates without breaking things
Updates reviewed, not blindly applied.
Updates fix bugs and close security gaps, but applied carelessly, they can also break layouts or features. Depending on your stack, we review updates for compatibility before they reach your live site.
Depending on the stack
- Framework updates
- CMS updates
- Core updates
- Plugin updates
- Theme updates
- Dependency & security patches
Not every website uses a CMS, plugins or themes, updates are matched to your technology.
- 01
Back up
A fresh recovery point before major changes.
- 02
Review compatibility
Release notes and known issues checked.
- 03
Apply carefully
Using a test environment where one is available.
- 04
Test key journeys
Pages, forms and integrations checked.
- 05
Rollback ready
A route back if something isn’t right.
Performance care
Keep the site as fast as it should be.
Performance tends to drift as content, scripts and integrations accumulate. Ongoing care catches regressions early. We can’t promise permanent perfect speed scores. We can keep watching and keep correcting.
- 01
Caching
Configured and kept effective.
- 02
CDN configuration
Content served efficiently.
- 03
Image handling
Oversized assets caught.
- 04
Script issues
Heavy or failing scripts flagged.
- 05
Database / CMS health
Where applicable to your stack.
- 06
Performance regressions
Slowdowns spotted after changes.
- 07
Technical changes
Impact of updates reviewed.
Small website edits
Small changes, without a new project.
Depending on your maintenance agreement, approximately 0.5–1 hour of hands-on edits per month can be included, useful for keeping content current without raising a new brief each time.
Small edits: within maintenance
≈ 0.5–1 hr / month, per agreement- Text updates
- Image replacements
- Minor page edits
- Small layout adjustments
- CTA changes
- Simple content updates
Scoped separately
- New page design
- Major development
- Website redesign
- Custom feature development
Monthly website health report
A clear view of your website’s health.
Each month you receive a plain-language summary: enough to know your website is being looked after, without wading through technical logs.
- Website availability
- Monitored uptime and any incidents
- Updates completed
- What was updated, and when
- Security observations
- Scan results and anything notable
- Backup status
- Backups completed and available
- Performance observations
- Changes worth knowing about
- Technical issues
- What came up and how it was handled
- Maintenance actions
- Edits and fixes carried out
- Recommended next steps
- What we suggest, and why
Support
When something needs attention, you know who to ask.
Maintenance clients receive prioritized website support services according to the response terms defined in their service agreement, so expectations are clear before anything goes wrong.
- 01
You raise it, or we spot it
Through monitoring or your request.
- 02
Prioritized
Handled ahead of non-maintenance work, under your agreed terms.
- 03
Investigated
Cause identified, not just symptoms.
- 04
Resolved or scoped
Fixed within maintenance, or scoped clearly if it’s larger.
Maintenance vs redesign
Care for it, or rebuild it?
Appropriate when
Website maintenance
- The website structure still works
- The design is still fit for purpose
- You need reliability, security and support
- Small ongoing changes are needed
This page
Appropriate when
Website redesign
- The UX is outdated
- The brand has changed
- The structure no longer works
- The conversion journey needs significant change
- The visual experience needs major redevelopment
Maintenance + SEO
Technical health protects search visibility.
Search engines can only rank what they can reliably reach. Ongoing maintenance helps preserve the technical foundations organic visibility depends on.
Maintenance helps preserve
- Crawl accessibility
- Page availability
- Redirect integrity
- Performance
- Technical stability
But it isn’t SEO
Website maintenance isn’t the same as SEO. It keeps the foundation healthy. It doesn’t research keywords, create content or build authority.
Maintenance + paid campaigns
Ads are only as good as where they land.
Paid campaigns depend on functioning destinations. A broken form, slow landing page or unavailable site can waste acquisition spend, often without anyone noticing until the leads stop.
Ad
Risk: Budget being spent
Landing page
Risk: Slow or unavailable
Form
Risk: Silently failing
Lead
Risk: Never arrives
Ecommerce maintenance
Stores carry more moving parts.
Ecommerce websites have additional maintenance considerations, and a problem at checkout costs revenue immediately. Complex stores are scoped individually; the standard starting scope doesn’t automatically cover them.
- 01
Product & catalog functionality
Listings, filters and search behaving correctly.
- 02
Checkout
The most sensitive journey on the site.
- 03
Payment integrations
Gateways and methods kept working.
- 04
Inventory integrations
Stock data flowing correctly.
- 05
Transactional flows
Confirmations and notifications delivered.
- 06
Higher operational sensitivity
Less tolerance for downtime or errors.
Who it’s for
For businesses whose website has to work.
Website support services are most valuable where the website carries real business weight, and especially where there’s no dedicated in-house web team.
- Business websites
- Professional service firms
- Ecommerce businesses
- SaaS companies
- Healthcare organizations
- Education businesses
- Marketing-led websites
Businesses without dedicated in-house web support
What isn’t standard maintenance
Clear boundaries, no surprises.
Maintenance keeps an existing website healthy. Larger work is valuable too. It’s just scoped separately, so you always know what you’re paying for.
Usually scoped as separate projects
- Full website redesign
- New custom functionality
- Major integrations
- Large content migrations
- New application development
- Large batches of new pages
- Complex conversion projects
- Large ecommerce redevelopment
Pricing
A monthly retainer, scoped to your website.
Final pricing depends on
- Website size
- Technology / platform
- Traffic
- Hosting requirements
- Storage
- Support requirements
- Number of environments
- Update frequency
- Security requirements
- Content / edit workload
- Integrations
- Ecommerce complexity
Website maintenance & hosting
Starting from$125/month
Monthly retainer
Possible base scope, depending on the website
- Managed hosting & storage
- Uptime monitoring
- Security monitoring
- Updates, where applicable
- Nightly versioned backups
- Security patching
- Malware scanning
- SSL
- CDN & caching
- Monthly health report
- Limited hands-on edits
- Priority support
Not every item applies identically to every website. Final scope and price are confirmed after we review your site.
Why Banana Marketing
Website care from people who understand why the site exists.
- 01
Proactive care
Issues looked for, not just waited for.
- 02
Website + marketing understanding
We know what the site does for the business.
- 03
Technical monitoring
Health signals watched continuously.
- 04
Clear support boundaries
What’s included, and what’s scoped, stated upfront.
- 05
Backup & recovery awareness
Recovery points that are actually usable.
- 06
Security-conscious maintenance
Good hygiene, applied consistently.
- 07
Performance awareness
Regressions caught early.
- 08
Monthly visibility
A plain-language view of website health.
- 09
Connected to growth
Maintenance linked to SEO, campaigns and design.
Related services
Where website care connects.
- Web DesignNew websites built to last.
- Website RedesignWhen the site needs more than care.
- Ecommerce Website DesignStores with more moving parts.
- Landing Page DesignCampaign pages that must stay live.
- Technical SEO AuditA deeper technical diagnosis.
- SEOVisibility built on a healthy site.
- Google AdsCampaigns that need working destinations.
- Paid SocialSocial traffic landing safely.
- Marketing ConsultingWhere the website fits the plan.
- PricingAll service starting prices.
Maintenance questions
Questions about website maintenance.
01What do website maintenance services include?
Depending on your website and selected scope, our website maintenance services can include managed hosting and storage, uptime and security monitoring, CMS, plugin, theme or framework updates where applicable, security patching, malware scanning, SSL, CDN and caching, nightly versioned backups, a monthly health report, limited hands-on edits and priority support.
02How much does website maintenance cost?
Our website maintenance and hosting starts from $125 per month as a monthly retainer. The final price depends on website size, technology, traffic, hosting and storage needs, support requirements, environments, update frequency, security requirements, edit workload, integrations and ecommerce complexity.
03Is hosting included in your website maintenance service?
Managed hosting and storage can be part of the service, so the environment is configured, monitored and backed up alongside the website. Exact hosting requirements are reviewed and confirmed during scoping.
04How often should a website be maintained?
Continuously, in the background. Monitoring and backups run on an ongoing basis, updates are reviewed as they’re released, and a health review summarizes everything monthly. Most issues are easier and cheaper to handle early.
05Are website backups included?
Yes. Our maintenance scope is built around nightly versioned backups, which provide multiple recovery points rather than a single copy. How long versions are retained depends on your plan and infrastructure, and is confirmed in your agreement.
06Do you monitor website security?
Yes. Security monitoring, malware scanning, patching, SSL and update management are part of the service. No provider can guarantee a website will never face a security incident, but good hygiene reduces avoidable risk and backups support recovery.
07Can you make small content changes for us?
Yes. Depending on your agreement, approximately 0.5–1 hour of hands-on edits per month can be included: text, images, minor page edits, small layout adjustments and CTA changes. New pages, redesigns and custom development are scoped separately.
08What happens if the website goes down?
Monitoring helps us detect outages quickly. We investigate the cause and work to restore the site, with prioritized support according to the response terms in your service agreement. We don’t promise a website will never go down, but we aim to detect and respond quickly.
09Is website maintenance the same as SEO?
No. Maintenance protects technical foundations SEO depends on (availability, crawl accessibility, redirects and performance) but it doesn’t include keyword research, content or link building. Those are part of our SEO services.
10Do ecommerce websites cost more to maintain?
Often, yes. Stores add checkout, payment and inventory integrations, transactional flows and higher sensitivity to downtime. Complex ecommerce environments are scoped individually rather than covered automatically by the starting scope.
Keep it dependable