Banana Marketing: landing page designKeep the promisethat earnedthe click.
A campaign can reach exactly the right people and still lose them on arrival: to a generic headline, a crowded page or a form that asks too much. Our landing page design services turn acquisition strategy into one focused experience, so the page continues the conversation the ad, email or post started.
Starting from $500 per page
A landing page has one job
A website offers many paths. A landing page chooses one.
A website page supports exploration: navigation, multiple services, many next steps. A landing page is built around one campaign, offer or audience, and one action. Focus doesn’t mean removing useful information. It means removing decisions the visitor doesn’t need to make.
Many audiences, many paths
General website page
One audience, one action
Dedicated landing page
Usually focused around one
- Campaign
- Offer
- Audience
- Product
- Service
- Action
Message match
The headline should finish the sentence the ad started.
When someone clicks an ad promising a specific solution and lands on a generic homepage, the experience feels broken. They have to search again for what they were just promised. Message match keeps the thread unbroken from the first impression to the action.
- Search / ad / email message
- Landing page headline
- Offer
- Proof
- CTA
The ad said
“Same-day boiler repair: fixed price”
✕ Generic homepage
“Welcome to [Brand]: your home comfort partner”
Visitor has to hunt for what was promised
✓ Matched landing page
“Same-day boiler repair at a fixed price”
Promise confirmed in the first second
Illustrative example
Why landing pages underperform
Where focused pages lose focus.
Few pages have all of these. Most underperforming pages have two or three, and fixing the right one can matter more than a full redesign.
- 01
Generic headline
Doesn’t confirm what the visitor came for.
- 02
Competing CTAs
Too many next steps, so none stand out.
- 03
Message mismatch
The page says something different from the ad.
- 04
Weak offer clarity
Unclear what you get or what happens next.
- 05
Slow page
Paid visitors leave before it loads.
- 06
Poor mobile UX
A desktop page squeezed onto a phone.
- 07
Excessive form friction
Fields and steps that feel unjustified.
- 08
Weak trust
Little reason to believe the promise.
- 09
Confusing hierarchy
The eye doesn’t know where to go.
- 10
Too much information
Details that distract from the decision.
- 11
Too little information
Not enough to make a confident decision.
- 12
Poor tracking
No reliable way to know what’s working.
Our landing page process
Campaign first. Page second.
What the page connects
- Traffic intent
- Offer
- Messaging
- UX
- Design
- Trust
- CTA
- Measurement
- 01
Campaign & offer discovery
The campaign, the offer and what a good conversion looks like.
- 02
Audience / intent analysis
Who’s arriving, from where, and what they already know.
- 03
Message strategy
The promise, the proof and the order of ideas.
- 04
Page architecture
Sections sequenced around the visitor’s decision.
- 05
Copy & UX
Real words and interactions shaped together, no placeholder text.
- 06
Visual design
Hierarchy, emphasis and brand applied to the structure.
- 07
Development
Fast, responsive landing page development.
- 08
Tracking
Conversion events and analytics configured and verified.
- 09
QA & launch
Devices, forms, speed and tracking checked before traffic arrives.
- 10
Optimization recommendations
What to watch and what to test first.
Landing page design services
Landing page design services for every kind of campaign.
Scoped to your campaign, not every project needs every service, and we’ll recommend what the page genuinely requires.
By campaign
- Campaign landing pages
- PPC landing pages
- Lead generation pages
- Offer pages
- Webinar / event pages
By offer
- Product landing pages
- Service landing pages
- SaaS landing pages
- Ecommerce campaign pages
Build & improve
- Landing page development
- Landing page redesign
- Analytics & tracking setup recommendations
Page architecture
Structure follows the decision.
Every section should answer the next question in the visitor’s mind. The exact order changes with the offer, the audience, the traffic source and how complex the purchase is, but the logic stays the same.
The order varies with
- Offer
- Audience
- Traffic source
- Purchase complexity
- 01
Headline
“What is this?”
- 02
Value
“Why should I care?”
- 03
Detail
“How does it help?”
- 04
Proof
“Why should I trust it?”
- 05
Objections
“What might stop me?”
- 06
CTA
“What should I do next?”
Copy + design together
Write the page and design it, at the same time.
Copy dropped into a finished template has to fit the boxes it’s given. On a landing page, where every section has a job, the words and the layout need to be decided together.
Copy shapes
- Layout
- Hierarchy
- Emphasis
- Section order
- CTA placement
Design shapes
- Attention
- Readability
- Trust
- Information flow
CTA strategy
Ask for the step the visitor is ready to take.
A strong CTA is clear, relevant, specific and visually obvious, and matched to buyer readiness. Asking a cold visitor to buy now can be as unhelpful as asking a ready buyer to download a guide.
A strong CTA is
- Clear
- Relevant
- Specific
- Visually obvious
- Matched to readiness
- Download a resourceCommitment level 1 of 4
- RegisterCommitment level 1 of 4
- Submit an inquiryCommitment level 2 of 4
- Request a quoteCommitment level 2 of 4
- Book a consultationCommitment level 3 of 4
- Start a trialCommitment level 3 of 4
- Buy a productCommitment level 4 of 4
Form design & friction
Ask enough. Not more.
A lead generation landing page form should collect what your sales process genuinely needs, and nothing else. But the shortest form isn’t automatically the best: a qualifying question can mean fewer, better leads.
- 01
Number of fields
Each one justified by what happens next.
- 02
Required vs optional
Only what’s essential is mandatory.
- 03
Mobile input
The right keyboards, autofill and tap targets.
- 04
Error handling
Clear, specific and forgiving.
- 05
Privacy context
Why you’re asking, and what happens to the data.
- 06
Button language
Says what happens, not just “Submit”.
Shorter form
Lower effort, often more submissions, with less to qualify them.
Qualifying form
Slightly more effort: can mean better-fit inquiries.
Trust & proof
Proof that’s real , or none at all.
Visitors arriving from an ad are often meeting you for the first time. The right proof answers “why should I believe this?”, but only verified proof belongs on the page. We never invent testimonials, names, statistics, awards or certifications.
- 01
Client testimonials
With permission, attributed and real.
- 02
Case studies
Documented outcomes you can stand behind.
- 03
Credentials
Qualifications and memberships you actually hold.
- 04
Reviews
From genuine customers on real platforms.
- 05
Customer numbers
Only when accurate and current.
- 06
Product evidence
Demos, specs and visuals that show, not tell.
- 07
Process clarity
What happens after they act.
- 08
Guarantees
Only where genuine and honoured.
Mobile landing page experience
Designed for the phone first , not scaled down.
Much campaign traffic, especially from social, arrives on a phone. Mobile landing page design means deciding what the first screen must say, where the CTA lives and what can be cut, rather than stacking the desktop layout into a long column.
- 01
Headline visibility
The promise readable without scrolling.
- 02
CTA placement
Reachable early, repeated where it helps.
- 03
Scannability
Short blocks and clear subheads.
- 04
Form usability
Easy to complete with one thumb.
- 05
Tap targets
Comfortably sized and spaced.
- 06
Loading speed
Fast on real mobile networks.
- 07
Content hierarchy
The most important things first.
- 08
Less visual clutter
Every element earns its space.
Page speed
You’re paying for every visitor who doesn’t wait.
Paid campaign pages should carry as little performance overhead as possible. We build for real-world speed. We don’t promise perfect scores, but we make deliberate choices about everything that loads.
- 01
Image optimization
Right-sized, modern formats.
- 02
Animation restraint
Motion only where it helps.
- 03
Script control
Every tag justified.
- 04
Font loading
Text visible fast.
- 05
Third-party tools
Chat, heatmaps and pixels audited.
- 06
Rendering strategy
Key content painted first.
Landing pages + Google Ads
A PPC landing page that matches the search.
Paid search visitors have just told you what they want. The page they reach should reflect that intent immediately (the same language, the specific offer and an obvious next step) with conversion tracking feeding results back into the campaign.
- Keyword / query“emergency boiler repair”
- Ad“Same-day boiler repair”
- HeadlineSame-day boiler repair at a fixed price
- OfferFixed-price repair, booked today
- CTABook a repair slot
Illustrative example
Intent
The page answers the need behind the query.
Relevance
One page per meaningful intent group, where practical.
Message match
The ad’s promise repeated in the headline.
Conversion tracking
Results feed back into bidding and decisions.
Landing pages + paid social
Social visitors often need more context.
Someone searching has a need in mind. Someone who tapped a social ad was interrupted. They may be meeting the problem, the product or your brand for the first time. Pages for social traffic often need to do more explaining before they ask.
The visitor arriving
From search
- Knows the problem
- Is looking for a solution
- May be comparing providers
The visitor arriving
From social
- May not know the problem yet
- Hasn’t heard of you
- Was interested, not searching
Pages for social traffic often need stronger
- Context
- Education
- Product explanation
- Trust
- Story
- Offer framing
Landing pages + email
Give every email a destination worth the click.
Email subscribers already know you: the landing page can pick up exactly where the email left off, without re-introducing the brand.
- 01
Campaign launches
One page that carries the launch story.
- 02
Promotions
The offer, its terms and the action.
- 03
Lead nurture offers
The next step for warming leads.
- 04
Webinar registration
What they’ll learn, when, and how to join.
- 05
Content downloads
Why the resource is worth it.
- 06
Product launches
What’s new and why it matters.
Landing page analytics
Measure what the page was built to do.
The right metrics depend on the page’s objective. A webinar page and an ecommerce offer page shouldn’t be judged by the same number, and engagement only matters if it leads somewhere.
Page objective
Lead generation
- Form submissions
- Qualified leads
- Conversion rate
Page objective
Ecommerce offer
- Purchases
- CTA clicks
- Conversion rate
Page objective
Registration / download
- Registrations
- CTA clicks
- Drop-off
Useful on every page
- Engagement signals
- Drop-off points
- Device performance
- Traffic-source performance
A/B testing
Test ideas, not button colours.
Meaningful testing starts with a hypothesis about why visitors hesitate, then changes what could plausibly matter. Results need enough traffic to mean something; on lower-traffic pages, we’ll say so and recommend other ways to learn.
- Observation
- Hypothesis
- Test
- Measure
- Learn
Elements worth testing, when a hypothesis points to them
- Headline
- Offer
- CTA
- Hero treatment
- Proof
- Form structure
- Page sequence
Landing page vs full website
Different tools for different jobs.
Best suited for
Landing page
- Specific campaigns
- Paid media
- Focused offers
- Product launches
- Lead generation
Best suited for
Full website
- Full brand presence
- Multiple services or products
- Broader information
- Organic discovery
- A long-term digital ecosystem
New page vs redesign
Start fresh, or fix what’s there?
New landing page
For a new campaign, offer or audience that deserves its own destination.
Redesign / optimization
When an existing page:
- Is unclear
- Looks dated
- Has weak mobile UX
- Doesn’t match campaign messaging
- Creates friction
- Needs stronger hierarchy
We don’t promise improvement before testing, but we’ll show you exactly what we’d change and why.
Pricing
A starting investment, scoped to the campaign.
Final cost depends on
- Page complexity
- Strategy
- Copy requirements
- Custom interactions
- Number of sections
- Forms & integrations
- Analytics setup
- A/B testing & variants
- Development complexity
- Number of landing pages
- Campaign requirements
Landing page design
Starting from$500per page
Starting investment
$500 is where a single landing page begins. Pages with copywriting, custom interactions, integrations or test variants are scoped accordingly, confirmed in your proposal before work starts.
Why Banana Marketing
A landing page agency that starts with the campaign.
- 01
Campaign-first thinking
The page is designed around the traffic it will receive.
- 02
Message match
The promise carried from ad to headline to CTA.
- 03
Copy + UX integration
Words and layout decided together.
- 04
Paid-media understanding
We know how search and social traffic behave.
- 05
Mobile-first design
Built for the screen most visitors use.
- 06
Conversion clarity
Uncertainty reduced, never manipulated.
- 07
Analytics awareness
Tracking planned, not bolted on.
- 08
Brand consistency
Focused pages that still feel like you.
- 09
Performance-conscious development
Fast pages for paid traffic.
Related services
Where landing pages connect.
- Web DesignFull websites and design systems.
- Ecommerce Website DesignStores built around how people buy.
- Website RedesignRebuilding without losing what works.
- Website Maintenance & HostingHosting, updates and small changes.
- Google AdsSearch campaigns the page completes.
- Paid SocialSocial traffic that needs context.
- CopywritingMessage hierarchy and conversion copy.
- Email MarketingCampaigns with a destination.
- Graphic DesignCampaign visuals that carry the offer.
- Marketing ConsultingOffer and funnel strategy.
- PricingAll service starting prices.
Landing page questions
Questions about landing page design.
01How much does landing page design cost?
Our landing page design starts from $500 per page. The final cost depends on page complexity, copy requirements, custom interactions, number of sections, forms and integrations, analytics setup, A/B testing variants, development complexity, the number of pages and campaign requirements.
02What is included in a landing page design service?
It can include campaign and audience analysis, message strategy, page architecture, copy and UX, visual design, development, conversion tracking, QA and launch, plus optimization recommendations. Exactly what’s included is set out in your proposal.
03What is the difference between a landing page and a website?
A website supports many audiences and paths: services, information, navigation and organic discovery. A landing page is built around one campaign, offer or audience and one primary action, with unnecessary choices removed so visitors can decide more easily.
04Do I need a separate landing page for Google Ads?
Often, yes. Sending paid search traffic to a homepage or general page can weaken message match. A page aligned to the keyword intent, ad and offer usually gives visitors a clearer path, though the right setup depends on your campaign structure and existing pages.
05Can you write the landing page copy?
Yes. Copy can be included in the project, developed alongside the UX and design so the message hierarchy and layout work together. If you already have copy, we’ll review it for message match and clarity.
06Can you redesign my existing landing page?
Yes. We review clarity, message match, mobile experience, hierarchy, forms, trust and speed, then recommend whether to optimize key sections or redesign the page. We don’t promise improvements before testing, but we’ll explain what we’d change and why.
07Do you build mobile-responsive landing pages?
Yes, and we design for mobile intentionally rather than scaling down a desktop layout: first-screen messaging, CTA placement, form usability, tap targets and loading speed are all considered for phones.
08Can you set up conversion tracking?
We can recommend and configure conversion events and analytics for the page (such as form submissions, CTA clicks or purchases) depending on your platforms and access. Exact setup is confirmed during scoping.
09How long does a landing page take to design?
It depends on scope, whether copy is included, the number of sections and variants, custom interactions, integrations and how quickly content and approvals are available. We confirm a timeline once the brief is clear.
10Do you guarantee higher conversion rates?
No. Conversion rates depend on traffic quality, the offer, pricing, competition and more. A focused, well-designed page can remove friction and improve clarity, and testing can show what works, but we don’t guarantee specific results.
Start with the campaign